Washington, April 16 (ANI): Chin augmentation is the fastest growing plastic surgery trend among all major demographics, according to new statistics released by the American Society of Plastic Surgeons.

The increase of the procedure, in part, is sparked by increased usage of video chat technology, an aging baby boomer population and a desire for success in the workplace.

Chin augmentation grew more than breast augmentation, Botox and liposuction combined in 2011.

The procedure skyrocketed in both women and men, as well as in all patients over the age of 20, with the largest increase seen in patients age 40 or older.

Overall the procedures increased by 71 percent in 2011.

There was 66 percent increase in the number of women undergoing chin surgery while for men the increase was 76 percent.

The chin and jawline are among the first areas to show signs of aging. People are considering chin augmentation as a way to restore their youthful look just like a facelift or eyelid surgery, said ASPS President Malcolm Z. Roth, MD.

We also know that as more people see themselves on video chat technology, they may notice that their jawline is not as sharp as they want it to be. Chin implants can make a dramatic difference, Roth added.

Darrick Antell, MD, an ASPS Member Surgeon based in New York City, who has studied the profiles of many CEOs, said, We know that CEOs tend to be tall, attractive, good-looking people. We now know that these people also tend to have a stronger chin. As a result, people subconsciously associate a stronger chin with more authority, self-confidence and trustworthiness.

Factors like wanting a competitive advantage in the workforce may lead people to consider a variety of cosmetic facial procedures.

Lip augmentation, cheek implant, laser skin resurfacing, soft tissue fillers and facelift are additional cosmetic procedures that saw an increase in popularity in 2011. (ANI)