London, July 18 (ANI): New research has revealed that the experience of watching TV on giant screens helps in bringing families back together.

Instead of children and teenagers going off to their rooms to watch their favourite programmes they are increasingly opting to stay in the living room with mum and dad to enjoy some big-screen viewing.

What's interesting here is that with all these new technologies being adopted by 16 to 24-year-olds and to some extent children, we're not seeing TV viewing among those age groups falling. At the same time we are seeing an increase in viewing among the older age groups, the Daily Express quoted James Thickett, Ofcom's director of research, as saying.

One of the things that has helped drive strong TV viewing figures is the evolution of television technology.

One of the things that has helped drive strong TV viewing figures is the evolution of television technology. In the past 10 years we have seen the development of wide screen television, HD -television, screens getting -flatter and very importantly screens are getting bigger, Thickett said.

What this is doing is bringing people back into the living room and television is taking on a new role as a family experience whereas 10 years ago, in the early 2000s, we were seeing kids, different members of the family, watching different television shows in different rooms using different sets, he added. (ANI)